The elevator pitch is what you tell people about your brand or product if you only have a few seconds to sell it. It's called elevator pitch because you're supposed to pretend you're caught in the elevator with your customer and you have to pitch to him before the doors open and you lose his attention.
Well, I don't have an elevator pitch for my blog. Yesterday, Gingersnaps invited some blogger moms for lunch. Naturally, the mom-and-kids clothing brand wanted to get to know each mom so we were asked to talk about ourselves and our blogs. When it was my turn, I found myself completely rambling. I simply did not know what to say!
I said something like, "I'm Frances. I'm a mom of two. I've been blogging since 2005. Then when I became pregnant, I started a mommy blog where I write about my kids. I used to be a magazine editor but I gave that up so I can be with my kids. I'm soooo happy!"
Ugh. Boring. Thought bubble as I was talking: "A mommy blog will of course be about kids. Why did I have to say what my previous job was? No one's even listening. I'm not saying anything interesting!"
I'm not being insecure here. I was just surprised to realize that I seriously did not know what makes my blog special. It's just one of millions of mommy blogs that talk about motherhood, the triumphs and trials, the shopping finds, the recipes, the tips and tricks and of course, the kids. It's an ordinary mommy blog.
And yet I know Topaz Mommy is special because my readers are so passionate. You really leave comments, you really remark on everything. I don't see that on most other mommy blogs. You're so engaged and so affected! So I guess what makes Topaz Mommy special are my readers! Thank you, everybody!